Follow our progress as we build, ship, and share what we've learned along the way.
Laid the foundation for how habits are structured in NoCap — defining the data model for habit stacks, links, and items that everything else is built on.
Built the core tracking engine that records completions, measures consistency, and feeds the AI scoring pipeline with real usage data.
Introduced HabitLinkItems — the individual components inside a HabitLink. Users can now build granular, nested habits within a single stack.
Shipped the time and schedule layer — users can now attach days, times, and recurring windows to every habit in their stack.
Launched the follow graph — the backbone of NoCap's social layer. Users can now follow others and see their habit progress in a shared feed.
Added financial tracking to habit items — users can attach prices, set budgets, and let NoCap monitor spend across every HabitLink.
Users can now pull habits directly from their personal library when building new stacks — no more starting from scratch every time.
Shipped Google OAuth for a frictionless onboarding experience. Users can now create an account or log in with a single tap.
Launched the CSV import pipeline — users can now bulk-load habit data from spreadsheets directly into their NoCap stacks.
Extended import support to HabitLinkItems — users can now upload grocery lists, budgets, and routine items directly from Excel files.
Shipped the user profile screen — a central hub for your stats, habit stacks, social connections, and account settings.
Shipped the in-app flow for adding individual HabitLinkItems — users can now build out the granular components of any habit link on the fly.
Launched the NoCap habit calendar — a visual overview of completion history, streaks, and scheduled habits across days and weeks.
Introduced manual scoring — users can now override or supplement the AI score on any individual habit item, giving the model better signal over time.
Launched the NoCap Habit Market with no payment logic — a fully open marketplace where users can discover and copy proven habit stacks from the community.
Resolved unit inconsistencies across the tracking layer — calorie counts, dollar amounts, and custom units now display and calculate correctly throughout the app.
NoCap's Kickstarter campaign reached publish-ready status. A major milestone on the path to funding the next phase of development.
Expanded the Habit Market to support full marketplace transactions — users can now list, sell, and monetize their habit stacks to the community.
Launched the first phase of NoCap's social layer: create, view, and delete habit-tied posts. Every post is anchored to real progress — no noise, just growth.
Added comments to the social feed. Users can now engage with each other's habit progress, offer encouragement, and build accountability in public.
Shipped social search — find users, habit stacks, and community content. Discovery is now a first-class feature in the NoCap social experience.
A focused sprint to clean up technical debt, improve performance, and sharpen the UI across the app ahead of the AI feature rollout.
Shipped the first version of the NoCap Swap API — the engine that powers AI-driven alternative suggestions for underperforming habit components.
Launched the first version of AI habit scoring — every habit now gets a live 0–100% score, with Good, Bad, and Swap classifications generated by the model.
Users can now save NoCap Swap suggestions and AI-generated habit ideas directly into their stacks — bridging the gap between recommendation and action.
Producing a series of YouTube videos walking through NoCap features, habit-building strategies, and behind-the-scenes product development. Coming soon.
Launching paid subscription tiers — Go, Plus, Pro, and Business — unlocking AI credits, advanced scoring, and the full NoCap feature set.
Introducing AI credit purchases inside the Habit Market — users will be able to top up their NoCap AI usage directly from within the app.
Adding an ad layer to support the free tier — a lightweight, non-intrusive experience that keeps NoCap accessible to everyone.
The first version of NoCap's AI chat assistant — ask questions about your habits, get personalized coaching, and receive real-time guidance from the AI.
Bringing video to NoCap's social layer — share short-form habit progress clips and reels directly from within the app.
Team up with a partner to tackle habits together — shared stacks, mutual accountability, and combined AI scoring for pairs and small groups.
The full production release of NoCap. Every feature shipped, every screen polished, every AI system live. This is the version we've been building toward.
